Has it really been ten years? It seems like only yesterday that we set out to equip students with the tools necessary to realize their potential by creating the most personalized tutoring service in the Valley, but it’s true—we started this business in the summer of 2008, and it’s with a combination of pride, exhilaration, humility, and gratitude that we look back at our first decade serving Arizona students and recall the hard work that it took to get here. But hard work is far from the whole story.